Lens is the single source of truth for your UX research. Add participants, analyze interviews, and turn evidence into product decisions — in one place.
How it works
01 — Collect
Bring interviews, transcripts, notes, and participants into a single repository — consent tracked from day one.
02 — Analyze
Select any sentence in a transcript and turn it into an insight, observation, or pain point. The quote travels with the finding.
03 — Share
Dashboards, themes, and reports for research, product, and leadership — every claim one click from its source.
Use cases
One repository, four jobs to do. Viewers are always free, so the people who need the findings never need a licence to read them.
Keep every study in one place, and stop findings dying in slide decks.
Trace any decision back to the interview that justified it.
Governed access and GDPR requests that are routine, not a scramble.
AI that reads your repository — and admits when the evidence isn't there.
Insight library
No more findings that live and die in a slide deck. Insights in Lens are reusable, rated, and linked to the participants and interviews behind them.
Severity, impact, and confidence on every finding
Themes, personas, and tags keep your taxonomy consistent
Findings travel across projects instead of being rediscovered
AI Assistant
AI helps you see patterns faster — it supports your judgment, never replaces it. Every answer is grounded in your own repository, never invented.
Duplicate and similar-finding detection with one-click merge
Suggested themes, opportunities, and research gaps
Bring your own key — Claude, ChatGPT, Grok or Gemini — encrypted at rest
Unmoderated testing
NEWBuild a test from blocks — tasks, first-click, preference tests and more — and share a single link. Participants need no account, and every click, screen, and answer lands back in your repository next to the rest of your research.
Embed a Figma prototype, or test a live build — Figma Make, Lovable, v0 — with a one-line snippet
Click heatmaps, screen paths, and session replay show the why behind the outcome
Responses are never metered — testing is included in every plan
Security & governance
Lens treats it that way — governance is built in, not bolted on.
Every participant carries a consent status — granted, pending, expired, or withdrawn.
Export, anonymize, or erase a participant's data — with cascading link cleanup.
Admins, researchers, and viewers see exactly what their role allows — enforced end to end.
AI API keys are stored with AES-256 encryption and never returned to the browser.
Tell us a little about your team and we'll set up your workspace. Prefer to look around first?
Explore the demo